Our Resources reporter Andy Wineke is reporting that The Broadmoor hotel was just awarded a five-diamond rating from AAA for the 34th consecutive year, while The Penrose Room at The Broadmoor earned its third five-diamond rating.
John Washko, The Broadmoor’s vice president for sales and marketing, said even after 34 years, the hotel doesn’t take the award as a given.
“Whether it’s 34 years or your third year, you can’t take it for granted because it’s a blind inspection,” he said. “So much of what they rate you on is the human component (and) we all wake up and have a bad day sometimes.”
Because of that, he said, it’s the staff, not the building, that earns the prize.
“It’s a big piece of pride for our employees to work at the longest-running five-diamond hotel in the country,” Washko said. “It’s part of our DNA.”
The Broadmoor is one of just three five-diamond hotels in Colorado — along with the Little Nell in Aspen and the Ritz-Carlton Bachelor Gulch in Beaver Creek. The Penrose Room is the only five-diamond restaurant in the state or the region. AAA said that only 113 hotels and 52 restaurants out of the 60,000 restaurants and hotels it surveyed earned a five-diamond rating. Several other local hotels and restaurants have earned four diamonds from AAA in the past. The four-diamond ratings will be released Nov. 13.

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